A creator list is the start.
Make the next move count.
Three practical guides, each with a decision to make and an action to take. Build a thoughtful first batch, then learn from it.
Turn a creator list into five good decisions
A match score gets you a candidate. Use a quick evidence check to decide who deserves a personal pitch.
5 min read · Open guide →02 / Prepare the handoffMake your game easy to say yes to
A useful pitch answers the creator's practical questions: what will I show, how do I play, and when can I share it?
6 min read · Open guide →03 / Review the resultsLearn from the first batch before sending the next
Separate delivery, replies, coverage, and store visits so you improve the right part of your outreach.
5 min read · Open guide →Put it into practice
Start with a free creator search. In Outreach tools, pick a real result, add a specific observation, and prepare a draft with a short readiness checklist.
Find creators →Learn from people doing the work
Selected reading from game marketing practitioners, developer journals, and Steam’s own documentation. These are independent sources; follow the links to read their original work.
How do you get streamers to cover your game? Get a better capsule. ↗
A Clanfolk case study explores how useful artwork can help a creator package a video. Read it while checking whether your press kit gives someone usable visual material.
A single-game case study, not a promised increase in views or sales.
YouTuber / Streamer Outreach and the Importance of Starting Small ↗
A firsthand account from Clever Endeavour Games about creator outreach for Ultimate Chicken Horse. Useful context for choosing relevant channels and writing personal messages.
Historical developer experience: channel-size thresholds and platform conditions have changed since publication.
UTM Analytics ↗
Use the official reference when setting up campaign links and interpreting the visits and conversions Steam attributes to them.
Review Valve’s attribution rules and limitations before treating tracked conversions as the whole campaign result.