Make your game easy to say yes to

Describe a moment, not a list of adjectives

Imagine a creator deciding what to record tomorrow. ‘An innovative atmospheric adventure’ gives them little to picture. ‘Players route a rescue signal through a lighthouse while the shoreline changes’ describes a visible action. Use a truthful moment from your game, then link to a short piece of gameplay that demonstrates it.

Separate what is playable today from what is planned. If the demo lasts twenty minutes, say so. Mention controller support, co-op requirements, or a known capture issue when it changes how someone would record or stream.

Prepare a small handoff page

• A working store or gameplay link and the current build's platform requirements.
• How access works: public demo, individual key on request, or a private build with instructions.
• Any coverage date or embargo, including the timezone. Agree on restrictions before sharing access.
• A contact for technical help and a small set of usable screenshots or artwork.

Draft from something you actually saw

Use PlayScout's Outreach tools to choose a real match. The observation field is deliberately yours to fill in: a tool should not invent a reaction to a video you never watched. Explain the connection in your own words and give the creator enough information to decline as easily as accept.

A key does not buy a positive review or an obligation to publish. If you want a paid campaign, discuss that separately and make the terms clear. Keep unsolicited attachments and long background stories out of the first contact.

Test the handoff before sending

Open every link in a private browser window, try the build from a clean install, and read the pitch on a phone. Check whether the opening explains the game without scrolling. Copy the reviewed draft into your own email app, check the recipient against the channel, and record the actual send in My outreach.

If a message claiming to be a creator requests keys, verify it through a contact you found independently on the creator's channel. The email provider alone is not evidence that a request is legitimate or fraudulent.