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The best creator outreach tools for indie games in 2026

An honest map of the tools indie devs use to get their game in front of YouTubers and streamers: what each one is for, what it costs, and which fits a small team.

By Bryan, Built With Vibes · Facts checked from each tool's own site

ToolWhat it isPriceBest for
PlayScoutSelf-serve search, YouTube and TwitchTop 10 free, then $9 or $24 one-timeFinding small and mid-size creators who already play your genre, without a subscription
CreatorScoutSelf-serve search and outreach CRM, YouTube and TwitchFree tier, Pro €5 a monthA cheap monthly plan with unlimited searches
LaunchQuestSelf-serve search by Steam tags, YouTubeFree tier, Indie €19 a monthTag-based YouTube searches
KeymailerInbound key marketplaceFree plan, paid from $24.99 a monthLetting creators request your game
LurkitCreator marketing platform and paid campaignsNot publishedStudios with a marketing budget
Terminals.ioPress and creator portal with PR launch packagesNot publishedTeams buying a PR launch package
CloutboostInfluencer marketing agencyNot publishedPublishers who want a managed campaign
SullyGnomeFree Twitch statsFreeChecking a streamer's history before you pitch

How to choose

  • Sending free keys with personal emails? Use a search tool (PlayScout, CreatorScout, LaunchQuest) and write to 20 to 50 creators yourself.
  • Want creators to come to you? List on Keymailer as well. It's free to start.
  • Have a real budget and no time? An agency or paid platform like Cloutboost or Lurkit will run it for you.
  • Checking one streamer before you pitch? SullyGnome shows their Twitch history for free.

Tools that are gone

Woovit shut down in December 2024. GameOutreach stopped taking new accounts in July 2026.

See your own matches first

Paste your Steam link and get the top 10 creators who play games like yours. Free, no account.

Find creators for your game

Sources: CreatorScout pricing · LaunchQuest · Keymailer / Partnier pricing · Lurkit pricing · Terminals.io · Cloutboost · SullyGnome · Woovit shutdown · GameOutreach. Prices and features change; check each site before you buy. Something out of date? Email hello@tryplayscout.com.